Mr.Tai Chao Rong - Chairman of Taisun Group
The third generation of Unidry Pants - BPOP G3
Taisun Vietnam produces various hygiene products such as baby diapers, adult diapers, sanitary napkins, and wet tissues.
In order to encourage overseas Taiwanese businessmen to develop their own brands, Taiwan Prime organized the "Overseas Taiwanese Excellent Products" for the first time this year. Tai Chao Rong, the chairman of Taisun group, was elected to share overseas experience and success.
Taisun Group was established in February 2001. Headquarter is located in Ho Chi Minh City, Vietnam. It is a manufacturer engaged in the production and sales of diapers and is a leading company in the ASEAN market. The company’s operating model includes sales of its own brands (UniDry, Sunmate, Sunfresh, Unifresh) and OEM production for brand distributors. The ASEAN market is dominated by its own brand sales (accounting for approximately 92% of revenue), and non-ASEAN the market is dominated by foundry (accounting for about 8% of revenue). The main business products include baby pull-on pants, baby diapers, adult diapers, sanitary napkins, wet wipes, and other hygiene products.
Tai Chao Rong, the founder of Taisun Group, helped transform the company from an early stage in Taiwan, and then started his own business as an Asian agent of diaper raw materials and equipment, and then further entered the ASEAN market to invest and set up factories. He has been in the diaper industry for more than 30 years and has been in the ASEAN countries. With investment for more than two decades, he is one of the few high-level managers in the diaper industry who can integrate raw materials, machinery and equipment, manufacturing R&D, and marketing. Tai Chao Rong insisted on the establishment of its own brand and channels in the early stage of the establishment of the Taisun Group and continued to deepen the development of emerging markets such as Vietnam and Cambodia. He is one of the few successful Taiwanese companies that have created their own brands overseas.
In order to encourage overseas Taiwanese businessmen to develop their own brands, Taiwan Prime held the "Overseas Taiwanese Excellence Business Award" for the first time this year. Among the many participating products, Taisun Group's "Third Generation Excellent Pants" stood out and won the gold medal prize. "The third generation of Unidry Pants" is the latest baby pull-on pants launched by Taisun Group. It is also an ultra-thin diaper that has not been seen in the Southeast Asian market. The purpose is to use the latest technology to create a new era of diapers. After this selection, the third-generation Unidry Pants showed unique charm from inside to outside through multi-faceted evaluations on R&D, quality, design, and marketing.
The biggest uniqueness of the "third-generation Unidry Pants" is that even if it reaches thinness of only 3.5mm, the third-generation Unidry Pants have greater absorption power. Even if the lively baby is out, mothers don't have to worry about leakage. The product has even applied for a special application for many parents who care about whether diapers will affect the health of their babies and passed the authoritative non-toxic agency in the United States.
The test of "EXPERTOX" is to let everyone use it at ease. The outer packaging is co-designed with the Taiwan Design and Research Institute, hoping to bring consumers a better user experience through products that integrate the cultures of Taiwan and Vietnam. Winning the "Overseas Taiwan Business Premium Gold Award" is a big blessing for Taisun's new products, making the simultaneous launch of the "third-generation Unidry Pants" in Vietnam and Taiwan more confident to win the favor of consumers.